Interview: CustomerSat + MarketTools = Customer Insight Management CustomerSat recently merged with MarketTools, the leading provider and innovator of online market research products and services. The merger enables both companies’ clients to better gather intelligence, innovate, apply insights, drive action, and build loyalty and profits throughout the product and customer lifecycles. CustomerSat CEO John Chisholm and MarketTools CEO Amal Johnson recently sat down to discuss the benefits that the newly-combined companies offer. Read the interview (registration not required)

Featured Article:
Reinventing Innovation in the Era of the Connected Consumer

Are online communities really a potential source of breakthrough ideas – or just an asylum for angry rants and customer complaints?

The unprecedented power of the connected consumer isn’t necessarily a threat. In reality, consumers are eager to join, participate, and contribute. As a result, savvy companies are reaping more than dazzling new ideas. They’re gaining a deeper understanding of their key consumer groups.

Read the article (registration not required)

Best Practice:
Tips for Preparing Executive Management Reports and Presentations that Drive Action

Too much information? When it comes to your management reports and presentations, how much data is too much? It’s tempting to include everything you’ve discovered, but your real goal should be to zero in on the most relevant findings, then present them in a way that spurs action.

CustomerSat Senior Research Consultant Jolinda Decad has expert advice to help you do exactly that.

Read the article (registration not required)

Leadership Conference 2008:
A Meeting of the Minds

Last month, CustomerSat clients gathered for the 5th Annual CustomerSat Leadership Conference to share best practices and learn innovative ways other organizations are using customer feedback.

Customer advocacy expert, Joe Wheeler (pictured left), captivated the audience with a keynote speech based on his soon-to-be released book, The Ownership Quotient – Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage.

Thank you to everyone who participated in this year's Leadership Conference!

IQPC 5th Annual Customer Feedback Week: Sept. 22 - 25, Atlanta, GA. Leveraging the Voice of the Customer for Growth and Profit. Register and receive 20% off the main conference by calling 1-800-882-8684, discount code: IUSCSAT#2. Learn More

SSPA Services Leadership Conference 2008: Oct. 20 - 22, Las Vegas, NV. Network with leaders from some of the world's most successful service organizations and explore new services strategies, technology, and gain insight into the future of the services industry. Learn More

IIR 6th Annual North American Conference on Customer Management: Nov. 16 - 19, Anaheim, CA. The largest gathering of customer-centric leaders—inspiring relationships for profitable growth and personal fulfillment. Learn More

On-Demand Webinar: Connecting the Silos for Customer Growth and Profitability. During this one-hour session, Jeanne Bliss provides leaders the tools and information to begin to overcome organizational inertia and deliver a meaningful customer experience and corporate culture to sustain it. Learn More